Son La – The land of white ban flowers
Son La is located in the Northwest region of Vietnam, about 320 km from the capital city, Hanoi, via National Highway 6. Nature has blessed Son La with many advantages, including favorable weather, climate, and fertile land. The region experiences a typical tropical monsoon climate, with cold, dry winters and hot, humid summers characterized by heavy rainfall. The weather is generally pleasant, with an average annual temperature of around 24°C and a maximum temperature of about 28°C.

Son La Province
Covering an area of 14,055 km², Son La is home to many ethnic minorities, with at least 12 groups living together. The Thai people are the largest group, making up 54.7% of the population, followed by the Kinh, Mong, Muong, and others. The unique cultural traits and customs of each ethnic group contribute to the rich diversity of Sơn La’s culture. With its stunning natural landscapes, diverse ecosystems, and numerous historical sites and scenic spots, Sơn La is well-positioned to develop its tourism industry.
Highlight
Son La is well-known for the beautiful Moc Chau Plateau, which boasts a fresh and cool climate. Popular attractions include the Ban Ang Pine Forest Ecotourism Area, Pu Nhi Pine Hill, and Ta Xua Cloud Paradise. The region also features pristine forests and ancient cave systems that offer rich and unique tourism resources. Often called the “land of flowers,” each spring, the forests come alive with ban flowers, plum blossoms, peach blossoms, and apricot flowers, creating a vibrant and majestic natural landscape.

Highlight Son La Province
This area is home to 12 ethnic groups, contributing to a diverse cultural tourism experience filled with unique local customs. Festivals such as the Het Cha of the Thai people in Ban Ang (Dong Sang commune, Moc Chau district), the Mong clan worship, the Dao people’s Cap Sac ceremony, the festival of the White Thai (Quynh Nhai district), and the Pang A festival of the La Ha people have all been recognized as national intangible cultural heritage. Son La also preserves various folk songs and dances from these ethnic groups, including the Thai folk singing, Dao’s bell dance, Mong’s dance, and the Thai dance. Additionally, Son La is known as a “cradle” of Northwest cuisine, offering a range of delicious ethnic dishes and unique local products.